Del Rey & Co.

Posted on September 25, 2012 by Jason Readman

We have been rocking our del rey shades here at Vitaly for almost a half year now. Recently we had the opportunity to catch up with Vitaly friend and del rey designer Jake to pick his brain about starting a sunglass company. Through doing this we found out about his sick new DIY sunglasses on the iheartcrafty website.


Hi Jake, thanks for taking the time to sit down with us today. Can you tell me a little bit about what you were doing before del rey and Co.?

A. Before del rey I had a small deck restoration business. My team and I would travel around Toronto sanding and staining old and new decks & fences. It was hard and dirty work but I learned a lot through running it.   

How did you end up going from the deck restoration business to starting del rey?

A. del rey started a few years ago when I got upset over the quality of 3D movie glasses given at theatres. I was so upset, I stubbornly decided to have my own made. That led to sunglasses pretty naturally. I think it's because of that odd starting point that I try to make glasses that are unique both in design and functionality. 

Haha, those theater 3D glasses were, and still are terrible. Through doing this, what’s the most surprising thing you have learned so far?

A. I think the most surprising thing is the depth of work involved in running this business. I would be happy if my job began and ended with the design process, but there's more to it than that. Its fun though, I like the challenge and new things always keep coming up.

Where do you draw your design influence from?

A.  I draw my influences from a lot of different areas. I'm lucky to have a girlfriend that shows me new things that excite me on a day-to-day basis. I also take a lot from modern architecture. Simple, crisp, minimalist geometric shapes are interesting to my eye. I draw a good amount of inspiration just looking at pictures of buildings around the world as well as concept art. I'm a huge fan of the designer toy community as well. Right now it's a large source of inspiration for me. I'm amazed by the designs artists come up with, and collecting toys is thoroughly addictive. 

Yea, I remember when we posted the picture of the Kid Robot being painted in LV to Instagram, you were the first to heart and comment :P

Can you tell us a bit about whats next for del rey?

A. Taking a page out of the designer toy community, I've made customizable sunglasses (CRAFTY DIY Sunglasses) that have just been launched. I've always wanted to customize my own glasses to make them my own, but it's really difficult to do that with finished glasses. I made these glasses primed and ready to be completely customized any way you want. It doesn't really matter what style is in, you can design them to suit your taste and no one else will have the same ones. You can find them at with a bunch of resources for designing them as well.  

That sounds great, I really think you will see some great success from the new project. Can you tell everyone where they can get del rey?

A. You can get del rey's online at and, and check out our stockists page for retailers that carry our stuff. 

Awesome, thanks for taking the time to sit down with us.

If you want to find out more about del rey and Co. then check out their links below!


Posted in crafty, del rey and co, Fashion, Vitaly Design


Project Las Vegas

Recent Articles